Calculate your ideal session rate based on income goals, experience and location.
Most new trainers make the mistake of pricing based on what competitors charge rather than what they need to earn. Start with your desired monthly income, add business expenses, divide by the number of sessions you can realistically deliver, and that is your minimum viable rate. Then adjust upward based on your experience, location and delivery format.
Package pricing strategy: Offering session packages at a 10-20% discount incentivises upfront commitment and improves client retention. Clients who buy 8 or 12-session packages have better attendance and results than drop-in clients — which also benefits your testimonials and reputation.